Africa 118 was founded in 2010 to solve a critical information gap: 85%
of mobile customers surveyed in a major African city claimed to have
difficulty finding accurate information for the local businesses and
services they were looking for. Furthermore, less than 5% of the
businesses we surveyed had any online presence making it difficult for
them to be found.
Our team with strong expertise in the industry set about solving this gap behind the 3 pillars of our corporate strategy:
- Building the most comprehensive and accurate database of local business information in Africa
- Offering African small and medium enterprises with the most cost effective digital services to reach their target audiences
- Offering African mobile consumers with the most effective products to find the local businesses the need to find.
We successfully launched our first voice directory with Safaricom in 2012 and have never looked back…